Denim Demon Sarves: Set to be a classic?

Denim Demon have created a limited edition unsanforised model for this years Spring and Summer. Limited to just 200 pairs and packaged in a numbered raw cotton bag. Already a much wanted and hyped denim, superdenim has around 25 pairs and comes with a free Denim Demon tee shirt. The denim is 15.5oz and features a triple coloured selvedge; white, blue and green. The significance of the selvedge marks the Sami heritage of Denim Demon founders and brothers Oskar and Anton Olsson. The Sami people are found in the Jamtland province of Sweden. The green stands for the lush green grass, the white for the snow covered mountains and the blue for the blue skies. The Sarves also features a button engraved with Reindeer antlers together with a Sami inspired leather patch with the text "with inspiration from our heritage". The fit is inspired by the vintage 501 models such as the 1944 or 1947 edition.

If you want to know more about the jamtland area of Sweden, check this out

Faux Food Kyoto Style

One of the perks of the job is visiting japan twice a year to catch up with the brands, see new collections and enjoy the culture shock that only japan can give to you. Im a huge fan of Japanese food and culture. I find the use of "faux food" in restaurant windows incredible marketing that can only work in Japan. I have always been advised to steer clear of places that have to show you a mock up of their offerings to entice you into the place, only to be shocked at how unlike that image it really looks. You know who you are Ronald McDonald. Anyway, on a recent trip to Kyoto I found this astonishing display which did tempt me inside. I wasn't dissapointed.

Lightning Denim Indigo Master

Lightning Magazine have released the most comprehensive Japanese denim journal to date. A 300 page extravaganza of denim brands, showcasing the products before and after some serious wear. A must for any indigo fan. Gotta have it

Kato Twice Harvested Pot Fermented Indigo

Kato don't do things by halves. Here is a little information about the Kato denim.

The Cotton: From the cotton fields of Zimbabwe high up at altitude, so high in fact that cretinous insects cannot survive long enough to damage the yield. This removes the need for any pesticides, resulting in an entirely organic cotton.

The Indigo: The tips of the indigo flower are harvested in May and then allowed to grow back before being harvested again in September. These are then mashed together in a ceramic pot and laid to rest, buried in the indigo fields for up to 25 years to ferment. The result is an intense indigo dye that will then be used to provide kato with the exact colour they require for their denim.

The Wash: High up in the hills above Kyoto lies a wash house supplied with natural spring water. It is this pure water that is used to give the raw denim its one wash before the products are sold. By using the natural spring water it safeguards the unique character of the organic cotton and natural indigo.

This kind of commitment to quality is rarely seen in a society driven by quantity over quality. I want some

Free Tee with Denim Demon

The generous folks at superdenim are offering a free denim demon t-shirt with every pair of dd jeans bought. Denim Demon jeans are touted as being the next big thang in denim from Sweden, the home of nudie, pace, cheap monday etc etc The tee's are designed by Oskar and Anton themselves in old town Stockholme. No where else can you find this sort of gesture. I want one

Indigo Sweats by Studio D'Artisan

Studio D'Artisan could never be accused of sitting on their laurels. Not only were they the original architect of the Japanese denim scene but they have held their place as one of the highest regarded brands in Japan. This season see's a sweat made from loopwheeled cotton and dyed with natural indigo, producing a fantastic inky blue colour that will fade with wear, much like your blessed jeans do. Think elbows and cuffs. For the record, loop wheeling is a traditional completely slow, inefficient method of knitting cotton into a beautiful, soft, tough fabric. It is only available in Japan now, as most manufacturers have moved to faster, efficient methods but lower quality. By supporting the producers of this beautiful fabric we can keep the tradition alive and enjoy wearing true artisan quality clothing. I want one

Welcome Bienvenue Willkommen Benvenuto Välkommen Welkom Irashaimasu

.... to the superdenim blog. Superdenim launched in February 2008. Essentially we are a web store focussed on fine denim with a story to tell. Whilst our main emphasis is Japanese brands we are equally impressed by specialist producers in Europe, for example, Denim Demon.

We have launched with three fantastic denim brands; Studio D'Artisan, Kato and Demon. The offering is set to grow as we find more brands to work with. We also sell Lightning Magazine, the leading denim and Americana lifestyle magazine from Japan. No other journal provides the commentary on the Japanese denim scene like they do. As far as I am aware, we are the only European stockist.

2008 will see the introduction of added value services, in particular complimentary chainstitching for superdenim customers. We are currently negotiating over a vintage Union Special machine, so watch this space.