Faux Food Kyoto Style

One of the perks of the job is visiting japan twice a year to catch up with the brands, see new collections and enjoy the culture shock that only japan can give to you. Im a huge fan of Japanese food and culture. I find the use of "faux food" in restaurant windows incredible marketing that can only work in Japan. I have always been advised to steer clear of places that have to show you a mock up of their offerings to entice you into the place, only to be shocked at how unlike that image it really looks. You know who you are Ronald McDonald. Anyway, on a recent trip to Kyoto I found this astonishing display which did tempt me inside. I wasn't dissapointed.

Indigo Sweats by Studio D'Artisan

Studio D'Artisan could never be accused of sitting on their laurels. Not only were they the original architect of the Japanese denim scene but they have held their place as one of the highest regarded brands in Japan. This season see's a sweat made from loopwheeled cotton and dyed with natural indigo, producing a fantastic inky blue colour that will fade with wear, much like your blessed jeans do. Think elbows and cuffs. For the record, loop wheeling is a traditional completely slow, inefficient method of knitting cotton into a beautiful, soft, tough fabric. It is only available in Japan now, as most manufacturers have moved to faster, efficient methods but lower quality. By supporting the producers of this beautiful fabric we can keep the tradition alive and enjoy wearing true artisan quality clothing. I want one

Welcome Bienvenue Willkommen Benvenuto Välkommen Welkom Irashaimasu

.... to the superdenim blog. Superdenim launched in February 2008. Essentially we are a web store focussed on fine denim with a story to tell. Whilst our main emphasis is Japanese brands we are equally impressed by specialist producers in Europe, for example, Denim Demon.

We have launched with three fantastic denim brands; Studio D'Artisan, Kato and Demon. The offering is set to grow as we find more brands to work with. We also sell Lightning Magazine, the leading denim and Americana lifestyle magazine from Japan. No other journal provides the commentary on the Japanese denim scene like they do. As far as I am aware, we are the only European stockist.

2008 will see the introduction of added value services, in particular complimentary chainstitching for superdenim customers. We are currently negotiating over a vintage Union Special machine, so watch this space.